PR industry launches guidelines for Asian brands to avoid greenwashing
Sustainability awareness is low in public relations firms in Asia, which could expose brands to greenwashing risk. New guidelines aim to help PR practitioners avoid greenwashing and land the right sustainability messages with consumers.
03
October
2023
Sustainability awareness is low in public relations firms in Asia, which could expose brands to greenwashing risk. New guidelines aim to help PR practitioners avoid greenwashing and land the right sustainability messages with consumers.
